The hottest enterprise e-commerce war national pol

  • Detail

Enterprise e-commerce and national policies Qin finally won the world in the scuffle among the princes in the spring and Autumn period and the Warring States period. During this period, although there was a comparison of military and monarchical strength among countries, what could not be ignored was the use of strategy and tactics. Whether it was Shang Yang's reform, the joint efforts of the Soviet Union and the Qin Dynasty to resist the Qin Dynasty, or the last strategy of Zhang Yi's continuous attack from afar and from close quarters, these strategies made the Warring States heroes appear on the historical stage in turns and gradually came to an end

the highly competitive enterprise market is like the Warring States period. If you want to participate in the tide of e-commerce and do business with users all over the country and even the world, you must learn from Shang Yang's internal management process and follow Su Qin's external connection to the upstream and downstream. It's really not good. Find a more professional backer

Shang Yang's reform: internal management process As long as it is beneficial to the country and convenient to the people, it may not follow the example of ancient times. The centralized system established by Shang Yang's reform not only ensured the development of Qin, but also laid a foundation for Qin to destroy the six countries and unify China

at present, in the e-commerce environment, the use of information technology to integrate internal resources is also a reform for enterprises to continue to maintain their competitive advantage. There are two ways to integrate the internal information resources of enterprises. One is to break the old world and re install the integrated system. The other is to realize the connection between the existing information systems. For many enterprises, it is necessary to seek different ways to achieve internal integration

for example, Sinopec realizes the information integration of various channels through the enterprise portal. During years of information construction, Sinopec has developed many systems, such as business processing system, office management system, decision support system, enterprise internal and external stations, to continuously transform research results into services for different departments and businesses. However, there is no effective integration between the systems, and there are a large number of information Islands. Sinopec unifies various software business applications, personnel and information resources through the portal, realizes unified procurement management, accelerates the updating of enterprise technology and products and the speed of entering the market, and makes full use of the existing resources of the enterprise

there is also a company producing automotive diesel engines, which is a key backbone enterprise in China. Due to the large number of users and product models, it is difficult to design, production organization and cost control, and the enterprise is highly dependent on informatization. However, the original multiple information systems have poor overall integration and inconsistent data. Through the thorough transformation of the original system and resource integration, the company has better reflected the standardization and process management of the enterprise, the scientific formulation of production plan, just in time production organization, inventory management, the dynamic response of financial and cost data, service efficiency and quality and other aspects of enterprise operation

process carding is the foundation of enterprise informatization, especially for large manufacturing enterprise groups. Because of their huge internal organizational structure and complex internal logistics, capital flow, information flow and talent flow, they form a small supply chain. Therefore, it is more necessary to sort out the internal processes so that internal employees can operate according to the standards. Standardized business processes can be solidified and optimized with it systems to achieve twice the result with half the effort. In addition, whether it is a large enterprise or a small and medium-sized enterprise, the internal process specifications are unified, allowing customers to make appropriate adjustments and modifications on the basis of the standard process, which can effectively guide customers to cooperate with the enterprise while reducing customers' workload

traditional ERP is an information system with management accounting as the core, which identifies and plans enterprise resources, so as to obtain customer orders, complete processing and delivery, and finally get customer payment. In other words, ERP integrates all the internal resources of the enterprise, and plans the procurement, production, cost, inventory, distribution, transportation, finance and human resources, so as to achieve the best combination of resources and achieve the best benefits

in order to achieve the integration of internal information resources required by e-commerce, it is required that the enterprise ERP system can be smoothly connected and seamlessly integrated with the enterprise's CRM, OA, HR and other systems. For the same business activity, due to different starting points and platforms, financial, sales, production and other departments often have problems of large difference in decision-making results or long decision-making time, which will inevitably greatly affect the business activities of the enterprise. Establishing a unified information decision-making platform, realizing the company's rapid decision-making and correctly guiding the company's business activities are the demands of the development of e-commerce enterprises

in order to organically combine ERP system with OA, CRM and HR systems instead of just putting them together, especially the systems built in different periods have different standards and data formats. The key to integrating these information is to realize cross system data exchange. In this way, enterprise applications can be both internal and external, and real enterprise collaboration can be realized

however, it should be remembered that the internal integration of the enterprise is not the integration of it, but the integration of management! It system is important, but the decisive factor is people

Su and Qin United: open up the supply chain

Su and Qin, with their attractive strategies and excellent eloquence, persuaded the six countries to form a united front to fight against Qin. So that the six countries would no longer have internal friction and compete with Qin

similarly, the enterprise has made good internal integration. After the successful implementation of the reform, it can only be said that the enterprise has made preliminary preparations for e-commerce. In fact, there is another important step in enterprise e-commerce, which is vertical integration - the combination of external supply chains of enterprises, integrating enterprises with external suppliers and users to form an integrated supply chain

the integrated supply chain emphasizes the creation of a complete chain around the enterprise. Through the control of information flow, logistics and capital flow, it starts from the purchase of raw materials, makes intermediate products and final products, and finally sends the products to consumers by the sales network. It includes all participating node enterprises, and can connect suppliers, manufacturers, distributors, retailers and end users into a whole functional chain structure mode - starting from the supply of raw materials, through the manufacturing, assembly, distribution and other processes of different enterprises in the chain to the end users. It is not only a material chain, information chain, capital chain connecting suppliers to users, but also a value-added chain, Materials in the supply chain increase their value due to processing, packaging, transportation and other processes, bringing benefits to related enterprises. The focus of external supply chain joint management should be to replace product orientation with supplier orientation and user orientation, strengthen contact with major suppliers and users, enhance mutual understanding (product, process, organization, corporate culture, etc.), maintain certain consistency between each other, and realize information sharing

in the external supply chain alliance, the application of vendor managed inventory, common plan forecasting and inventory replenishment is a typical example of enterprises turning to improvement and establishing good partnership. By establishing a good partnership, enterprises can well integrate and cooperate with users, suppliers and service providers to jointly design and control the operation of the entire supply chain in terms of forecasting, product design, production, transportation planning and competitive strategy. For major users, enterprises generally establish user centered groups, which have functions in different functional areas, so as to better provide targeted services for major users. At this stage, the production system must have higher flexibility to radiate the world, so as to improve the response ability and speed to the needs of users. An enterprise must be able to produce according to orders, assemble and package according to orders, and produce according to stock up according to the needs of different users. Such a strategy of optimizing the allocation of resources according to different needs of users is called the dynamic user constraint point strategy. Delay technology can well implement the above strategies. Delay technology emphasizes that after the production and processing of enterprise products reach a certain stage, the final processing and assembly of products are completed according to the different requirements of users after waiting for the receipt of user orders. In this way, the production of enterprise supply chain has high flexibility

supply chain management has crossed the fence of enterprises and jointly developed and shared market opportunities through cooperation among enterprises. With the continuous improvement of the form of cooperation from information collection to decision-making, the degree of cooperation and information sharing is increasing, and the economic value will also increase. According to statistics, cooperative forecasting can improve the accuracy of forecasting by 15%, cooperative planning can reduce inventory by 15%, and save transportation costs by 3%~5%. For example, Nabisco is a global food producer and wegmans is an American food retailer. The two companies cooperated in planning, forecasting and supply scheme, which increased the sales revenue by about 30%, but shortened the supply time by 17%

in the supply chain, the relationship between enterprises is very close. If you exceed the assumption, please replace the experimental materials. If there is a problem in any link, it will have a huge impact on the whole supply chain. You may still have fresh memories of the events that occurred in the supply chain in the past and led to serious consequences for the whole supply chain. In 1993, Sumitomo chemical plant, a Japanese semiconductor raw material supplier, experienced a big explosion, which had a serious impact on the global semiconductor supply; In 2000, the Taiwan earthquake caused the global price of computer accessories to rise; In march2000, a fire broke out in the No. 22 chip plant of Philips in New Mexico, the United States, causing Ericsson to lose $400million in sales. These examples vividly illustrate the interdependence among supply chain members

Zhang Yi's unbridled strategy made the six countries compete to make friends with the state of Qin and obtain what they thought was reasonable interests. In those years, this practice directly led to the unification of the Qin State and the demise of the six states, but it still has a very broad significance today - enterprises with limited economic strength can rely on a big tree to achieve cross platform marketing and leapfrog development by leveraging their efforts

if a farmer sells at his own door, how many people buy it? I'm afraid few people know. What if he goes to a fixed market? Because the fair market is the default trading place for everyone, there are many people to buy things. Of course, businesses can have a large number of users

why can Alibaba create myths? Because it is doing e-commerce, it unifies what it wants to buy and sell, so that buying and selling are no longer limited by time and space

most of the enterprises on Alibaba are small and medium-sized enterprises. It is not impossible for these small and medium-sized enterprises to make an e-commerce station by themselves, because it is not expensive to make a station to publicize themselves. But the key is that it's easy to stand well, but it's difficult to let others know. And if you just put on an airs, but hide in the boudoir people do not know, the so-called e-commerce station can not do e-commerce. As a result, Alibaba has built such a platform. Through vigorous publicity and actual returns, more than 400000 small and medium-sized enterprises have appeared on it, and buyers have also come here to search and seek prices, eventually forming e-commerce

it can be said that small and medium-sized enterprises can not fight alone. If they can rely on a big tree and everyone trades in the distribution center, e-commerce will no longer become an insurmountable mountain


Copyright © 2011 JIN SHI