Digital publishing is the most popular way to driv

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The central group of the Party group of the General Administration of publishing held the second theoretical study conference in 2010, which focused on the important speech made by General Secretary Hu Jintao at the Symposium on the major leading cadres at the provincial and ministerial levels to thoroughly implement the scientificoutlookondevelopment and accelerate the transformation of the mode of economic development, and how to accelerate the transformation of the development mode of the publishing industry Director Liu Binjie delivered a speech, pointing out that accelerating the transformation of the mode of economic development is a profound change in China's economic field, which has a bearing on the overall situation of reform and opening up and socialist modernization. Focusing on how to change the development mode of the publishing industry, the author interviewed Liu Bogen, vice president of China Publishing Group, Zhou Weihua, editor in chief of Renmin University Press of China, and Zhang Li, marketing director of Wanfang Data Co., Ltd

the transformation of the development mode of the publishing industry is the general trend

at present, China's GDP accounts for only a little more than 6% of the world's total economy, while last year, China's steel consumption accounted for about 37% of the world's total, and energy consumption accounted for 17% of the world's total. The technological content of economic development is not high. In terms of production mode, the publishing industry is also characterized by extensive management, low-level repeated publishing, waste of resources and low efficiency. This low-carbon industry is also facing the bottleneck of development. It is urgent to change the development mode of the publishing industry

based on the actual situation, Zhou Weihua believes that the development of the publishing industry in recent years is mainly the expansion of scale, and the variety of books has doubled in the past 10 years (from more than 100000 kinds in 2000 to 300000 kinds in 2009). However, the total number of copies has hardly increased, and the number remains between 6.5 billion and 7billion, that is, the variety of books is expanding, and the number of prints of single variety books is decreasing, resulting in increased investment in sales channels, increased investment in resources Labor input increases, book costs increase, and resources are wasted

From the perspective of the impact of the new technological revolution on the mode of social and economic development, Zhang Li pointed out that while maintaining rapid development, the traditional publishing industry is facing the impact of mechanism change and technological development, especially the impact and challenge of the continuous entry of foreign giants. Therefore, we must reform the traditional publishing mechanism, break through the barriers of the publishing industry, pay full attention to and apply modern computer information technology, strive to use technology to drive the transformation of development mode, and expand and strengthen China's publishing industry

Liu Bogen believes that economic prosperity inevitably requires cultural prosperity, and the rise of great powers inevitably requires the improvement of national cultural soft power. The new pattern of international politics and economy has put forward new requirements for the development of Chinese culture and society. The government has been vigorously promoting cultural construction. Enterprises also consciously participate in the development of cultural industry. As an important part of the cultural industry, the publishing industry plays an irreplaceable role in economic development. He further believes that the transformation of the development mode of the publishing industry has internal power and external conditions. First, as a concentrated embodiment of the integration of culture and economy, the publishing industry has high scientific and technological content, low resource consumption, less environmental pollution and great development potential. The spiritual and cultural products produced by the publishing industry can penetrate into every corner of the whole society, and the values, spiritual connotation and ideological methods disseminated can affect all walks of life, which has a strong knowledge spillover effect. Second, at present, China's science and technology have made great progress, and the opening degree of domestic and foreign markets is unprecedented, which has created the necessary conditions for the publishing industry to accelerate the transformation of the mode of economic development and provided practical possibilities for the transformation of the mode of economic development

General Secretary Hu Jintao's proposal to accelerate the transformation of the mode of economic development is a strong voice of history and an urgent need of reality. Changing the development mode of the publishing industry has become a major issue that brooks no delay. It is an important goal and strategic measure to thoroughly implement the scientificoutlookondevelopment, and is of great significance to promote socialist modernization

traditional publishing units cooperate deeply with digital publishing enterprises to seek transformation and development.

digital publishing is a breakthrough to realize the transformation of the development mode of the publishing industry. The digital transformation of China's traditional publishing industry is accelerating. Sun Shoushan, deputy director of the General Administration of publishing, pointed out in his keynote speech at the third digital publishing Expo that by the end of 2008, 90% of 578 domestic book publishing houses had launched e-book publishing business, with a total distribution of more than 30million e-books and a revenue of 300million yuan. In 2008, the total output value of the national digital publishing industry was 53billion yuan, and in 2009, the total output value of the digital publishing industry has exceeded 75billion yuan. In addition, some publishing houses have made great achievements in digital publishing, and have set up professional digital publishing databases. For example, the standard platform of China standards publishing house, the Chinese and foreign patent database service platform of Intellectual Property Publishing House, the legal portal platform of Law Publishing House, the people's Military Medical Publishing House, the petroleum industry publishing house, the meteorological publishing house, etc. have carried out database services in their respective fields. The China Publishing Group, Renmin University of China Press and Wanfang Data we interviewed also carried out digital publishing business within their professional scope

as a publishing group with the largest publishing resources in China, China Publishing Group has actively practiced digital publishing and made some considerable progress. According to Liu Bogen, at present, China Publishing Group and its affiliated agencies have carried out digital publishing business to varying degrees and began to explore the transformation of development mode

first, a number of key project databases have been developed. The group has developed the lexicographic corpus and reference books of the Commercial Press, the ancient book corpus of Zhonghua Book Company, the encyclopedia terminology database of China Encyclopedia publishing house, the multilingual translation resource database and application system of China Translation Publishing Company, as well as the Chinese Bibliographic Database Project and the book industry public data exchange center developed by China digital media company. At the same time, Zhonghua Book Company also undertook the task of the leading unit of the overall team of the construction project of Zhonghua font bank, which is a major scientific research project determined by the State Council's "cultural industry revitalization plan"

the second is to develop handheld readers. According to Liu Bogen, the reader launched by the group company has been on the market for the first time at the 20th National Book Trade Expo, and the first batch of readers store 200 kinds of high-quality books published by the group in recent years

third, develop ODB on-demand printing equipment. We have reached a technology transfer agreement with ODB, a famous technology research and development company in the United States, on its on-demand printing equipment, and will immediately launch on-demand printing business to provide readers with more personalized services. In this regard, the central leading comrades made important instructions, and the Ministry of Finance allocated special funds to provide support

fourth, provide reading. All publishing units of the group have basically opened portal stations, and most of them provide reading services for key books and best sellers

fifth, carry out station services. China Digital Publishing Dajia Chinese, established by the group, has been approved to become a national information service pilot project and has received special national fund support. On this basis, the station will also carry out copyright trade, information services, brokerage, procurement bidding and other businesses

sixth, publish newspapers. Chinese version digital media company and people's Literature Publishing House "literary story newspaper" actively created a newspaper literary story newspaper by using China's mobile platform. It was officially launched and operated on December 18, 2009, charging mobile users across the country, marking the birth of the group's first independently developed mobile product

Wanfang Data has been paying attention to the research and practice of digital publishing for many years, closely following the development trend of digital publishing in China, fully studying and widely practicing. Through cooperation and exchange with the industry, it has also formed some characteristic products and made efforts to explore new ways of digital publishing and services

first, the introduction and promotion services of DOI. DOI (digital object unique identifier) is an important basic standard and technology in the field of digital publishing and information service. It has been widely used in the field of Western Digital Publishing. In 2007, Wanfang company applied to become the only agent of DOI in China in conjunction with the China Institute of science and technology information. Through several years of continuous promotion, it has become an influential identification system in the industry. The development of Chinese DOI has promoted industry cooperation and standardization of information services, promoted the wide application of DOI standards and norms in the industry, and promoted win-win results in the industry. As of March, 2010, the number of Chinese DOI registrations of Wanfang Data has reached 1.3 million, ranking second in the world after crossref

second, strategic cooperation with the Chinese Medical Association. In 2008, Wanfang company signed a strategic cooperation agreement with the Chinese Medical Association after the exclusive bidding of the journals of the Chinese Medical Association, and obtained the exclusive digital publishing copyright of 115 medical journals under the Chinese Medical Association. This strategic cooperation, as the first joint innovation between information service providers and publishing sources, has guaranteed the copyright interests of the author of the paper, stimulated the author's creative desire, and enriched the content information of the source of resources. At the same time, it has also carried out comprehensive and in-depth digital packaging of traditional journals, expanded information sharing channels, and strengthened the information capacity and quality level of information content service industry, so that the information content service industry and traditional journal publishing industry have achieved industrial upgrading at the same time, creating a new situation of harmony and win-win results

third, carry out research on full XML process diversity publishing services. XML is a cross platform and content dependent technology in the Internet environment. It is a tool for processing structured document information. It is a simple data storage language. It uses a series of simple tags to describe and display data. The characteristics of XML can well meet the needs of the whole process of digital publishing, such as acquisition, editing, proofreading, typesetting, publishing, dissemination, sales, intellectual property protection and so on. The research results have a positive impact on China's publishing industry, especially diversified publishing and application, effectively improving work efficiency, simplifying the intermediate process, improving publishing quality, and adapting to the needs of multi-style reading terminals, especially to the different needs of institutional users and individual users

fourth, in terms of products, Wanfang Data knowledge service platform has completed a comprehensive upgrade from data to knowledge; The scientific and technological innovation aided decision support system integrates domestic and foreign mainstream scientific research information and literature resources, generates one click reports through the mining and analysis of massive knowledge data, and comprehensively interprets scientific research results and trends with intuitive numbers, tables and graphics; The digital library based on metadata storage has also achieved good research results; Wanfang medical integrates relevant resources of the medical industry and carries out professional online publishing services for the industry, which has been widely recognized by experts in the industry

China Renmin University Press, relying on Renmin University and its own academic resources, has also opened up a unique road to digital publishing

the textbooks and books of Chinese colleges and universities and the humanities and social sciences information of Chinese colleges and universities undertaken by the NPC society are both an attempt to the new field of knowledge industry and information industry. They are huge resources and new growth points for the NPC society in the future. Zhou Weihua said that the NPC news agency is strengthening the construction of teaching materials and books in Chinese colleges and universities. Under the guidance of the Ministry of education, it will unite with 100 publishing houses across the country and strive to build it into a national distribution center for teaching materials in Colleges and universities that better meets the requirements of modern market competition; Send letters of Humanities and social sciences to Chinese colleges and Universities

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